Interactive sales platform for off-plan new-builds

Sell new-builds before the first stone is laid.

Buildshots turns architectural plans into photorealistic visualisations of every unit. Buyers personalise their future home, while your sales team sees their preferences and intent.

Free to view · no account needed

View a live project Book a demo Try personalisation

From architectural plan to a concrete sales conversation.

Plan Architectural plans and unit data

Visualisation Photorealistic rooms per unit

Personalisation The buyer makes the home their own

Sales A rich buyer profile for your sales team

One plan becomes a complete digital sales experience.

Buildshots combines project visualisation, buyer personalisation and lead follow-up in one platform for selling off-plan new-builds.

  1. 01. Make every unit visible

    Not a handful of generic mood images for the whole project. Buildshots creates photorealistic visualisations of the relevant rooms in every unit, based on the supplied plans, dimensions and unit data.

  2. 02. Let buyers already see themselves living there

    Buyers explore the specific unit they are considering. They try an interior style, change the furnishing or place their own furniture in the room.

  3. 03. See which homes attract the most interest

    Buildshots records which units, rooms and styles buyers view and save. You see what actually resonates.

  4. 04. Know which buyer is ready for a conversation

    Budget, timing, preferred units, personalisations and visit requests come together in a rich buyer dossier with a lead score.

  5. 05. Manage the full project from one platform

    From project page and unit inventory to visualisations, requests and sales follow-up: everything sits in one sales environment for developer and agency.

For project developers, real estate agencies and new-build sales teams selling homes off-plan.

No generic mood images. Show the unit the buyer is actually considering.

Buildshots creates photorealistic rooms from your architectural plans and unit data, at the scale of the full project.

Every visualisation starts from the specific layout of the unit. Walls, windows, doors, dimensions and proportions are taken from the supplied plan.

The buyer does not just see a beautiful interior, but a credible picture of the home they are considering.

  • Every relevant room for every unit
  • Support for different layouts and dwelling types
  • Multiple interior styles per room
  • Furnished and unfurnished variants
  • Before-and-after images from the same project base
  • Short unit videos for ads and social media
  • Ready-to-use formats for property portals and campaigns

An apartment only becomes personal when a buyer sees themselves living there.

Buyers do not personalise a similar show home. They explore the specific unit they may buy, with its own layout, windows and proportions.

They can choose an interior style, restyle rooms or place their own furniture in the space.

An abstract plan becomes a home they already recognise themselves in.

  1. Choose the unit

    The buyer selects the apartment and room they are actually considering.

  2. Choose a style or place their own furniture

    From a different interior style to their own sofa, dining table or cabinet.

  3. See the result in the specific layout

    Buildshots visualises the chosen interior within the walls, windows and proportions of that unit.

  4. Turn interest into sales intent

    The chosen unit, personalisations, budget, timing and any visit requests come together in the buyer dossier.

When a buyer sees their own sofa next to the future window, a plan suddenly becomes a home.

Personalisation does not only help buyers understand the home better. It also gives your sales team concrete starting points for a more personal conversation.

Personalisation is not only an experience. It is sales intent.

A brochure download says little about what a buyer is actually looking for.

Buildshots records which units someone views, which rooms matter, which style is chosen and when a visit is requested.

  • Preferred units and viewed rooms
  • Budget and purchase timeline
  • Desired number of bedrooms
  • Desired location or orientation
  • Saved personalisations
  • Information and visit requests
  • Lead score based on behaviour and intent

No anonymous leads without context. Know which buyer to call today, and what to talk about.

One project site. Every unit. Every lead.

Not a static brochure PDF or a generic property listing.

Buildshots gives your project an interactive sales site where buyers compare available units, view rooms, personalise their future home and request information or a visit directly.

  • Project landing page
  • Detail page for every unit
  • Live availability per unit
  • Visualisations per room and unit
  • Prices and unit features
  • Information and visit requests
  • Buyer dossiers and intent signals
  • Lead scoring and ranked follow-up
  • Co-branding for developer and agency
  • One shareable campaign URL for ads, mailings and site boards

Built for teams that sell new-builds off-plan.

For project developers

Bring the full project to life digitally without starting a separate traditional visualisation track for every unit.

  • Visualisations at project scale
  • Insight into interest per unit
  • Central unit inventory
  • Consistent project presentation
  • More usable sales data

For real estate agencies

Give buyers a more convincing experience and more context for every follow-up conversation.

  • Richer buyer dossiers
  • Preferred units and budgets
  • Visit intent and personalisations
  • Ranked lead inbox
  • Co-branded project environment

For new-build sales teams

Work from one shared overview of units, buyers and intent.

  • Fewer fragmented requests
  • Faster prioritisation
  • More personal follow-up
  • Clear status per unit
  • One platform for the full project

One project base, multiple campaign formats.

The visualisations you make for the sales platform can also be used for ads, property portals and social media.

All communication starts from the same recognisable project identity.

  • Unit highlights
  • Before-and-after creatives
  • Vertical videos for stories and reels
  • Formats for property portals
  • Meta-ready ads
  • Visuals for mailings
  • Images for project brochures
  • Content for site boards and displays

Campaign content is an extension of the sales platform, not a separate production track.

Choose how you start with Buildshots.

Pilot

Validate Buildshots on one defined project.

For developers and agencies who want to test the sales experience at a limited scale first.

  • Project sales site
  • Selected unit visualisations
  • Basic unit inventory
  • Information and visit requests
  • Live demonstration for the sales team

Project Launch

A complete sales platform for an active project launch.

Everything you need to present units, activate buyers and follow up requests with intent.

  • Full project website
  • Project and unit detail pages
  • Photorealistic rooms per unit
  • Buyer personalisation
  • Live unit inventory
  • Buyer dossiers
  • Lead scoring and CRM
  • Campaign-ready exports
  • Co-branding for developer and agency

Growth

Keep building new interest after launch.

For active projects that need ongoing content and optimisation.

  • New unit and campaign visuals
  • Social and ad creatives
  • Conversion and leadflow optimisation
  • Support for new sales phases
  • Ongoing project support

From floor plan to a high-intent buyer.

Buildshots turns architectural plans into photorealistic visualisations for every relevant unit.

Buyers explore and personalise the home they are actually considering. Developers and agencies get the project site, buyer insight and follow-up to turn that engagement into concrete sales conversations.

FAQ

Do we need photos of empty rooms to start?

No. Buildshots starts from architectural plans and unit data. You provide the available floor plans, dimensions, unit information, prices and project identity. From that we build the visualisations and digital sales experience.

Are the visualisations tied to the specific unit?

Yes. The rooms are built from the supplied plan and the data of the specific unit. Walls, windows, doors, layout and proportions follow the available architectural information. A buyer is not looking at a generic show home, but at the unit they are actually considering.

Can a buyer place their own furniture?

Yes. Buyers can choose an interior style, change the furnishing or place their own furniture in the chosen room. They can better judge how their future home will feel and whether existing pieces will fit.

Is personalisation available for every unit?

What is possible depends on the chosen package and the size of the project. During project setup we define which units and rooms get visualisations and personalisation.

Does Buildshots include a CRM?

Yes. Buildshots combines the project site with buyer dossiers, intent tracking, lead scoring and a ranked inbox. Your sales team sees preferred units, budget, timing, viewed rooms, personalisations and visit requests.

Does Buildshots replace a traditional architectural render studio?

Not necessarily. For a few high-end campaign images or a specific architectural hero render, traditional 3D work can still be the right choice. Buildshots focuses on the scale, personalisation and sales data needed to sell a full new-build project digitally. The two can be used side by side.

Who is Buildshots for?

Buildshots is built for project developers, real estate agencies, new-build sales teams, property marketing teams and organisations selling homes off-plan or in pre-sale.

Can agencies use Buildshots under their own brand?

Yes. The project site can be aligned with the identity of the project, the developer and the selling agency. Co-branding can be applied to the website, unit pages and buyer communication.

Does Buildshots work with our existing website?

Yes. You can use the Buildshots project site as a standalone campaign site or link to it from your existing company or project website. Depending on the technical setup we can also look at relevant integration options.

Can we manage unit availability?

Yes. Units can be marked as available, under option or sold. Buyers see current inventory and the sales team manages the status of every unit centrally.

Is the collected lead data actually usable for sales?

That is the point. A Buildshots dossier does not only show that someone filled in a form. It also shows which unit was viewed, which preferences were given, which personalisations were made and whether a visit was requested. Your sales team knows which buyer to approach first and what the conversation should be about.

How quickly can a project go live?

That depends on the number of units, the number of different layouts, the available project data and the chosen package. After a first analysis of the plans and unit information you receive a concrete proposal with scope, timing and required input.

Let buyers experience today what you will build tomorrow.

See how Buildshots can turn your architectural plans into an interactive sales site with unit visualisations, personalisation and built-in lead follow-up.